Google creates impressions. A person’s reputation may be defined by what the Google search engine results reveal. Seriously negative listing in the Google search engine results could ruin both personal and professional relationships. This is why it is important to take steps to address problems with the Google search engine results or else the consequences of negative content never goes away.
Running a name search is the first step to take and it is a vital one. Unless someone clears all cookies and runs a search, then the results of what Google shows are not going to ever be known. Once the results are revealed, then something has to be done to address the situation.
If personal information is present on a data resource, a simple email could have the material eliminated. Not everything is going to be as easily addressed though. Bad reviews or social media comments might be untouchable. This does not mean, however, that their impact cannot be dulled. Darius Fisher, the president of Status Labs, is an expert in the field of digital marketing and reputation management. Fisher has pointed out in the past that being lax with addressing Google results is a poor idea. Google search results are not going to go away. They have to be “bumped” or overwhelmed.
The way to achieve this is through developing new and original content. Launching a blog or publishing a website would be two examples. The content presented on these venues ends up being indexed by the search engines. The new content could counterbalance the negative material. If a great deal of new and fresh content is produced, it may end up replacing a lot of the older, less-positive material. This is not the only step to take nor is it the perfect one, but it can have tremendous results. Most assuredly, having new content is better than allowing the status quo remain.
The content does have to be professional in quality. Simply publishing weak or poorly composed content wouldn’t be advised. The search engines might outright ignore the material.
Contacting someone such as Darius Fisher is strongly advised. He gained a lot of expertise through working as a political consultant and copywriter before co-founding Status Labs. His expertise has guided the company towards helping 1,500+ clients all over the world.