When it comes to the cosmetic industry there are a few heavy hitters in the industry that are hard to compete with. Doe Deere was aware of this before she entered the makeup industry, but it did not stop her from pursuing her dream of starting a cosmetics company. Learn more: http://www.doedeere.com
It has been a challenge for Doe Deere to pursue this, but her marketing savvy has allowed her to enter this industry and become a dominant player. There are a lot of young teens that have become fans of this brand of makeup. It has become something of major success for someone that does not have the same amount of clout that big a corporations like Mary today and Cover Girl possess.
Doe Deere created Lime Crime. It is special a lot of consumers because it stands out. It is unlike the rest of the typical make up brands that have similar colors. When people get involved with Doe Deere they know that they are buying into something that is completely different from anything else that they have experienced before. This is what has allowed her to captivate the industry and move to higher ground. Her social media accounts like Facebook and Twitter make it much easier for her to promote all of her products without spending a fortune on marketing. It is her Internet savvy and social networking ability that has given her access to a wide range of consumers in the United States and beyond. She has become a huge hit in a lot of different areas because she has carefully orchestrated a plan to reach customers that relate to her style.
What Doe Deere had ultimately done is go up against cosmetic leaders. She knows that everyone is not going to be into her product. That is why developed a niche market that is prime for a younger audience that wears lip gloss, eyeliner, and bodacious make up colors. She has developed this market well, and she has developed the right marketing channel to reach the niche market that she has laid claim to. Doe Deere realized that the best opportunity would be available in developing a unique brand. Currently, she has become something of a lightning rod for media controversy, but it’s really all just seems to be part of her grand marketing technique. People discuss her blog and her identity. It is with these conversations that people are also being introduced to her website and all of the products that she is currently marketing. This has made it rather easy for her to take on the role of a CEO and push her products forward without a big budget. She has a fan base that is unparalleled to any of the other new companies in the cosmetic world. All of this success links back to her dedication to stay connected with fans and the mystery that surrounds the cosmetic CEO that is simply known as Doe Deere to those that admire and patronize here cosmetic products.