Lime Crime is Doe Deere’s baby and she has made it what it is today through her creative, clever, and original dream to enter the makeup industry, which was a passionate outgrowth of her affiliation with music, fairy tales and fashion design. Her departure from gigs to the realm of makeup, armed with fashion savvy and color intensity, resulted in the founding of her company, Lime Crime. By the way, Doe credits the namesake, Lime Crime, with doing things her way and being able to get away with it.
Doe’s initial step towards realizing her dreams of becoming a makeup entrepreneur were an extension of her original musical and fashion design expertise coupled with acquired business, career and marketing talents, which were eventually intertwined with her ability to transition from music and fashion to makeup.
Music and songwriting trumped makeup fascination for awhile, though as a young teenager, Doe had a small business in which she sold temporary tattoos to her schoolmates with the thought in the back of her mind that maybe someday those novel tattoos might join the ranks of future decorative body decor.
Russian born and educated, Doe emigrated from Russia to the United States at 17 and lived in New York City and Brooklyn where she pursued and honed her band and songwriting career with her future husband. She currently resides in Los Angeles where she operates and manages her second biggest dream, the Lime Crime makeup empire.
Lime Crime’s leading feature is color, and the brighter, deeper and more unusual the color, the better. Doe has centered her Lime Crime line around girls and boys who want to express themselves in an open and colorful fashion, and anyone can certainly advance freedom of expression with the color combinations that Doe has created.
In 2008, Doe envisioned outbursts of color, but they weren’t exactly easy to access as the makeup industry at the time was leaning towards the natural look with beiges, nudes and other neutral combinations. The color trends were not inspiring to Doe, particularly since she was unable to coordinate them with the clothing items she was making and selling on eBay. Her love of fairy tales and bringing fantasy to life were at a standstill.
Since the Queen of Unicorns (who sports personalized hair colors from lavender to blue and beyond) was unable to find the bright colors she loved, she started making them herself. By 2009, she launched her Unicorn lipsticks, which were not only innovative and Vegan but cruelty free. The Velvetines line followed in 2012, which introduced the liquid to matte trend in lipsticks. Her entire line is centered around deep, rich and luxuriously textured lipsticks that are highlighted by metallic duos, trios, grunginess combinations, lip glosses, Perlees, matte lipsticks (in every color imaginable) as well as other products that include liquid eyeliners and grunge eye shadow palettes.
Doe and Lime Crime are inspirational to those who visualize connecting all their talents into one dream business or company, and she has proven that very image to those in the beauty community and beyond. Her encouragement to others dreaming along the same lines has been enlightening, and her avant-garde ideas have given budding, young entrepreneurs enough reason to launch out into the depths of creativity and probable success.
Doe’s amazing love of color wrapped around fantasy has launched a very successful company that has gained consistent popularity and profit. She, Lime Crime and her unforgettable hair colors are a rainbow of pure fun and free expression all tightly bundled into one colorful enterprise.
Follow Doe on Twitter @doedeere