In recent news, Venezuelan President Nicolas Maduro has enacted a new agenda that most of his country now strongly resists, yet he is determined to carry it out to the end nonetheless: This recently elected tyrannical dictator has now decided to cut his own country’s oil and petroleum industry in half, greatly weakening its overall efficiency and even its previous rank and reputable standing as a top global provider. Venezuela is now no longer at the top of the list but has lost much of its business to other oil suppliers that can deliver. Nicolas Maduro has once again failed.
When it comes to Latin American news or Mexican brand management, few know as well as Alfonso de Angoitia Noriega, who recently came out with a white paper on the subject and will tell you exactly why it is crucial today – and not just another hot option. In fact, click the link at the bottom and you will see for yourself. In the simplest terms, brand management involves the thorough analysis and planning of how any brand is perceived – or should and will be perceived – in its currentmarket. Developing a solid, lasting relationship with a brand’s target market is no less than highly essential for successful brand management altogether. Tangible elements of a brand management strategy may include the product itself; its look, its price, its packaging and several other factors.
The intangible elements are those experience which the consumer has had so far with the brand, and they also involve the relationship that these consumers have developed with that brand – along with any good or bad connotations gained in the process. A brand manager, like Alfonso de Angoitia Noriega, is usually the assigned leader who will properly oversee all such aspects, one by one.