Benjamin Spillman from the Reno Gazette Journal describes the outline of the Olympic Valley and Andy Wirth’s uphill battle with both the forces of nature and a political take over in the form of incorporation.
Andy Wirth, CEO of Squaw Valley ski resort as well as Alpine Meadows has been in opposition of the incorporation since the beginning. His number one focus has always been to improve the community within which he himself lives.
By giving back to the community and the environment he hopes to improve the lives of residents and their business’s. Alongside his busy CEO position, Andy Wirth finds time to pursue his other passion which is philanthropy. Being the CEO of the Squaw Valley ski resort his main focus has been to promote the area and make it one of the most popular winter ski resorts.
This has been achieved since the completion of the ski resorts renovation which was estimated at a staggering $70 million. This put Squaw Valley on the map as one of the top ski resorts in the country.
Andy Wirth has had over 25 years of on hand experience when it comes to running resorts. He first started out as a backcountry and wilderness ranger and completed his education at the Colorado State University before going onto University of Edinburgh in Scotland. After the completion of formal education he went onto work as an intern at the Steamboat Ski and Resort Corporation.
Here he remained for over 20 years and continuously worked his way through the marketing side of the company. In 2010 he moved on to becoming the CEO of Squaw Valley which was run by the Cushing family at the time.
The Olympic Valley has been through a tough 4 years as snow fall was scarce due to a drought plaguing the area around Lake Tahoe and a incorporation battle has been fought at the same time. The incorporation battle was mainly fought by Andy Wirth as he invested large capital.
His opposition for the incorporation was due to the threat of higher taxes and less public services being offered. These taxes would apply to both residents and their business’s. Andy Wirth succeeded in this endeavour and his company Squaw Valley Ski Holdings LLC can now focus on the development of both commercial and residential properties in the area.
This growth and development of the Olympic Valley area can only be beneficial to the business’s there as this would allow for more tourist traffic and other economies.
The incorporation was officially stalled and according to Andy Wirth residents can now work together in unison to improve the area.