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How The OSI Group Is Adapting To A Changing Marketplace

The food industry like many other sectors is changing rapidly. As a new generation of consumers inches ever closer to increased buying power and influence in the marketplace companies that are in the business of supplying and processing food must find ways to adapt their offerings and business strategies to accommodate these changes. When companies fail to adapt quickly enough the consequences can be devastating. Take for instance the current situation that much of the physical retail market in the United States is finding itself in. Companies such as JC Penny’s and Macy’s that have long been market leaders in the world of physical retail are finding that they are struggling to compete with online competitors such as Amazon. Amazon appears to offer a high level of convenience, competitive prices and a frictionless purchasing process that makes it easy for the company to close sales with its consumers. While many people no doubt might have once felt that online shopping was a high risk business for retailers because of the uncertainty that is inherent in online shopping because consumers are not able to try on clothing or to see products in-person. Despite this however Amazon has figured out how to allow the advantages that are built into the online shopping process to overshadow the weaknesses of the online shopping process. This has made it a formidable competitor in its industry and companies that did not build up a strong online presence are struggling.

In the food processing and supplying business there are similar changes occurring in that consumers’ shopping habits are changing and consumers’ expectations of the food and beverage industry are changing quite a bit according to the industry publication that is known as Food Engineering Magazine. In 2016 Food Engineering Magazine compiled a list of exemplary businesses in the food and beverage industry. The Illinois-based company OSI Group which is led by Chief Executive Officer Sheldon Lanvin, was named number 66 out of 100 companies in its sector. Sheldon Lavin’s leadership at OSI Group has helped to propel the company into a new era of change that has seen the OSI Group expand into other countries and grow its assets. For instance in 2016 the company purchased a warehouse and plant in its home state of Illinois.

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A Review Of David McDonald’s Contribution To The Success Of OSI Group

David McDonald has worked for OSI group for 30 years. He has helped in growing the firm from humble beginnings to a premier global food provider. The growth of the company has been in line with the company’s vision of becoming a leading brand in the industry. Over the years, the company has been taking the challenge of venturing into new markets that American food chain companies had considered not lucrative. As the company’s president, David has been heavily involved in deciding on strategic business options.

OSI Group is not limited by its clients need. The company has always sought to provide products that go beyond meeting its customers’ needs. These products have seen the company remains the favorite among its clients. In addition, McDonald has always ensured that OSI Group’s products are flexible to the needs of every market and are customized to the taste if the consumers. Before developing any products, the company conducts a comprehensive market research.

The executive leader notes that the success of OSI’s family culture is anchored on the openness of the new partners that join the company in the many formal partnerships that OSI has used to grow. This way, the company has managed to develop a comprehensive system of overseeing and controlling budgetary allocations in its facilities. However, these facilities have a degree of independence to ensure the people closest to the customers make critical decisions. Notably, the company leaves the locals to manage such facilities as they are conversant with the existing regulations and tastes of the consumers.

David has been advocating for innovation and entrepreneurial spirit at OSI Group. These two factors are critical to the success of the company. In addition, McDonald appreciates clients since they play an important role in inspiring innovations at the firm. Whenever challenged by a customer, OSI embarks on improvements and refinements that seek to transform the taste of their products to learn more about us: click here.

David McDonald is OSI Group’s president and chief operating officer. The Chicago-based corporate leader joined the company in 1987 after graduating with a Bachelor’s of Science degree from Iowa State University. Previously, he worked as the company’s project manager.