Browse Category: Healthy Snacks

David McDonald is a Revered Authority in the Food Service World

David McDonald has been a dominant force in the continuous expansion of OSI Group. He joined the food industry after receiving an undergrad in Animal Science from the prominent Iowa State University. Even after joining OSI Group, a globally respected food-manufacturing firm, McDonald remained committed to his goal of climbing the management ladder and guiding the company to the top of the food sector. Currently, he holds the president as well as COO posts at OSI Group.

McDonald’s duties

David McDonald has been on the forefront in helping OSI Group to reach out to new clients and expand its territories through acquisitions and the opening of new service centers. He has facilitated better coordination between local and international logistic teams. McDonald has helped his company to strike a perfect balance between local and global expansion efforts. He was one of the managers who oversaw the August 2016-transaction that saw OSI Group penetrate the European market through the buying of Baho Food. After the successful acquisition, McDonald said that Baho Group would increase OSI’s capabilities, allowing them to meet the ever-evolving demands of their clients.

Other leadership roles

David McDonald is an internationally renowned executive. Leading food processing and marketing companies have sought his leadership and advisory services since he made a name for himself in the food service sector. For instance, he is in charge of strategic growth plans of North American Meat Institute. He is also the chair of this institution. Upon acquisition of OSI Group operations in both Brazil and Europe by Marfrig Frigorificos e Comercio, McDonald joined Marfrig Global Foods S.A. as an external director. He also gives his inputs concerning the direction of OSI Group as a senior member of the firm’s board of directors. He offers leadership insights to Australia-headquartered OSI International Foods Limited as the managing director.

David McDonald has always insisted that OSI Group is dedicated to maintaining sustainability in all its activities and projects. He is confident that the firm’s workers engage in business respectfully and sustainably. Under his keen watch, OSI Group has engaged in many humanitarian activities, including donating food to the poverty-stricken families, supporting homeless kids, and sponsoring numerous animal welfare programs.

Livio Bisterzo, Creator of Hippeas

Why did the founder of Hippeas and the CEO of Green Park Brands. Livio Bisterzo, choose chickpeas instead of maybe lentils for his new snack? He said that the trend towards products based on plants and the fact that chickpeas are one of the hottest industry trends led them to focus on chickpeas as the “hero ingredient”. It took countless rounds of product development to get to the bite, crunch, taste, shape, and texture that they wanted.

Hippeas organic chickpea puff snack is vegan, gluten-free, kosher, has only 100 calories to a pack, has three grams of protein, is a good source of fiber, is low in fat, and comes in flavors including Pepper Power, Sweet & Smokin’, Herbs We Trust, and Far Out Fajita. These organic chickpea puffs are healthy and flavorful as well as being addictively delicious.

Launched on June 13, 2016, the original retail partners included Starbucks, Holland and Barrett, and Boots. Hippeas became the newest product in Starbucks’ grab-and-go snacks with the Vegan White Cheddar and the Far Out Fajita being available in over 7,500 Starbucks locations across the United States. The merchandising lead for Starbucks Retail Branded Partnerships, Carolyn Chinn, said that they are constantly seeking new food items that are enjoyable and which also cater to dietary needs.

The identity of Hippeas is geared toward a modern ‘hippie’ and millennial generation and also a partnering with Farm Africa on a joint initiative ‘Food for Good’ that gives back by supporting eastern African chickpea farmers.

Follow @liviobisterzo on Twitter.

The packaging, visual identity, tone of voice, and personality were created by Jkr, a food innovation company. Stephen McDavid, Jkr design director, said that the aim was to strike a balance between irreverent humor and being socially-conscious. The personality took inspiration from the smiling face of the original hippie era but is updated for today’s modern audience. The charismatic visual identity is a bold yellow face with a different colored tongue for each of the flavors in order to make the snacks stand out on the shelves, online and in the minds of consumers.

Livio Bisterzo, now 35, originated from Italy, attended the University of the Arts in London, and built businesses ranging from consumer goods to hospitality. In 2015, Livio Bisterzo combined years of experience with natural foods with a passion for living a healthy lifestyle. That led to creating Green Park Brands with a goal to manufacture healthy products and also create positive social impact.

With the game-changing Hippeas, chickpeas have been thrust into a spotlight and are on the way to becoming one of the United States’ fastest growing snack brands.

Keep Reading: Livio Bisterzo to Convert Mayfair Pub into Italian Restaurant