Browse Category: Fashion Designer

Fabletics: Reviews Change the Market

Only founded four years, Fabletics found success in a market already dominated powerhouses. When most people think about ‘activewear’, they think Lululemon or Under Armour. Activewear combines functionality and comfort. In a society becoming obsessed with health and fitness, activewear is an ever-growing trend. Fabletics is one of the top brands in the world.

It goes without saying that social media plays a huge role in a company’s success. For Fabletics, having a celebrated-celebrity Kate Hudson as a co-founder boosted its online presence. To date, Fabletics has more than 20 million Twitter followers. Not every follower is a paying member, but 1.2 million of them are. Fabletics also sells in eight countries.

Like any company that finds success faster than most, Fabletics faces constant negativity. Despite the online negativity, its 1.2 million monthly members continue to be loyal. Mostly, they love the on-trend fashion at affordable prices.

Fabletics was the first brand to combine on-trend fashion and discounted prices. Additionally, the brand uses a subscription mechanic to perfect its personalized service. There’s so much about Fabletics that members love, it’s hard to mention them all in one article. The biggest surprise: Fabletics’ products use high-quality materials, so there are no see-through or fading problems.

In fact, Fabletics surprises a lot of people. Because of its low prices, people don’t think that Fabletics is a high-quality brand. If the opinions of the 1.2 million members show anything, it’s that Fabletics is one of the most popular activewear brands for a reason.

It’s opinion that keeps Fabletics growing and expanding. Customer opinion is the most powerful determining factor in the modern consumer’s purchase decision-making process. Before, consumers relied on their favorite brand’s advertisement to direct them to the best product. Since then, the power of the crowd has taken over the economy.

It’s not surprising that people stopped listening to company advertising. For the past few years, a lot of e-commerce brands offered low-quality products and services for too much money. People began looking for a better way to see through the lies, and they found the online reviews of their fellow consumers.

Now, people trust user reviews far more than they trust traditional advertising and marketing. According to review sites like Trustpilot and Yelp, user reviews offer safety, trust, and power that company-sponsored advertising doesn’t.

Fabletics, Influencing the Power of the People

Since 2013, Kate Hudson’s Fabletics has taken the world by surprise. Starting out as a female sports gear company, Fabletics has grown beyond walls and boundaries to become worth more than $250 million. Unlike any other corporation, Fabletics has gotten to appreciate the role that clients play in the success of any profitable business. By using technology, Fabletics as a brand has made it possible for the corporation to tap into unknown markets, yielding customer satisfaction in its wake.


By offering customers with quality and value, Fabletics has attracted a lot of attention based on the many positive reviews left in its rating section. Today, Fabletics enjoys a huge following all because of the many positive feedbacks that have indirectly advertised Fabletics to the rest of the world.


For maximum success, Fabletics has also employed the reverse showroom technique, a methodology that helps the company maintain both online and offline clients. With its membership plan, Kate Hudson Fabletics has had no other choice but to succeed in the athleisure business.


Four years down the line, Fabletics still gets to attract the attention of people like Demi Lovato. As an American songwriter, actress, and pop star, Demi is delighted with products from the Fabletics brand, terming them as workout gear that helps women regain their confidence.


Thanks to Kate Hudson, the Fabletics brand is stronger now more than ever. As a person new to the game of corporate management, Kate Hudson has done a commendable job organizing the company in such a way that it has been able to make significant profit margins over the past few years. Working side by side with Adam Goldenberg and Don Ressler, Kate has brought her A-game in the running of the brand.


Apart from cutting down on budget expenses, Kate Hudson has completely revolutionized the company’s customer care department. Kate has also gone above and beyond to design social media strategies that have proven useful in the success of Fabletics. By borrowing a leaf of two from other top American brands, Fabletics has been able to offer customers with a full range of products derived from the latest trends in fashion.


Kate Hudson has worked extremely hard to forge a partnership between Fabletics and TechStyle Group. Thanks to the union between Fabletics and TechStyle Group, Fabletics has emerged more than successful with its athleisure brand. Kate Hudson has single-handedly gathered courage, walked into unfamiliar territory and helped build a successful female fitness company from the ground up.


Hudson has since made a believer in Demi Lovato, a woman deeply in love with the sporting and casual fashion that Kate has helped develop. As we move into the future, we are optimistic that Fabletics will venture into more unfamiliar territory coming up with newer and better products that you can never find in any company other than Kate Hudson Fabletics.


For the best experience with Fabletics, customers are encouraged to take a Lifestyle Quiz meant to match you with the kind of attire that meets your expectations.


Technology has grown hand in hand with fashion as it expands possibilities that designers have to explore their talent. It makes the two industries seem intertwined just like two sides of the same coin. Technology has been evolving so fast and the same applies to fashion. The evolution is more evident in the music storage devices where at first decks were used. But the present situation is different with the use of iPods, which are much smaller. This gives convenience since people can now carry their music around. It is clear that technology grows with what individuals consider fashionable. Fashion designers are delighted when they create things that sell and this is made possible through the use of technology. Technology assists the designers in modification of functionality and innovation of the different items. For sure technology is like a playground; the deeper you go, the more endless opportunities it brings to you.



There are many future aspects of technology such as innovations to protect human. A good example is the airbags that help cyclists ensure that they are protected from head injuries. Innovations will improve safety of some careers for instance thanks to Frontine Gloves invented by Kevin Cannon and Ashwin Rajan, the fire fighters can communicate better in the missions. Technology and fashion has also enabled innovation of gadgets that tap kinetic energy that help power items such as mp3 players and watches. For sure the future of technology is bright as it goes hand in hand with fashion.



Chris Burch is the founder and chief executive officer of Burch Capital. Through his insight into entrepreneurship he has applied his imagination and creativity to come with irresistible brands that have changed consumers’ lives. For the last 40 years in his career as an investor he has spear headed the establishment of many companies towards their success. Through his understanding of the consumer behavior he has built a record of connecting innovation to impact.



He has led to a majority of the companies fulfilling the needs of their consumers in the most appropriate ways. Burch creative capital comprises of a group of well established brands that Christopher has a passionate for and this makes his entire portfolio. Another notable aspect about this brand is the diverse portfolio that it holds ranging from home furnishings, retail, and organic food technology among others. Chris Burch believes that creativity and productivity play a key role in the success of any business and should never be alienated at any given time.