Browse Category: Critical Thinking

Heads Propaganda: Just The Facts Creatively

Heads Propaganda (most commonly known as Heads) is a Brazilian advertising agency focused on communication techniques and strong media relationships with client and staff. Founded in 1989, the company is the largest of its kind in the country and has four locations in Curitiba, Brasilia, Rio de Janeiro and Sao Paulo. It specializes in corporate ad campaigns addressing controversial subject matters such as the killing of marine life, climate control, and other areas of global concern (e.g. health issues, endangered species, etc.).

Heads founder and CEO Claudio Loureiro used his creative background to launch a business that not only filled a niche in Brazil’s advertising industry but offered the uniqueness and flair business clients seek in brand marketing. Loureiro studied law at the University Pontificia at Parana, but pursued a career in advertising, winning the Colunistas Award for Best Advertising Professional in 1997. He is also a renowned cinematographer and has been credited for convincing Wood Allen to film in Latin America (Rio de Janeiro). An avid supporter of social issues, Loureiro has held membership in the Young Presidents’ Organization (YPO), receiving the CRPcom Creation Award for social responsibility in 2013.

Heads has an extensive global client base to include 3M, Caixa, and Positivo Informatica. Currently, the company is involved in a global women’s empowerment campaign with UN Women and a multinational ad campaign for the Sea Shepherd Conservation Society.  Additional projects underway include the Project at Rock Vein and a new line of promotional ads for Caixa. Agenciao Globo told that negotiations with global retailers and other non-profit organizations are also in progress.

How To Make Advertising In Brazil Pay Off

Owning a business in any country is a dream come true. There is a certain expectation when you own a business and as a business owner you must do everything you can to meet your goals. One of the goals of every business in Brazil is to make your advertising in Brazil pay off. Your advertisements must help people to do a number of things, first an foremost, you must tell people that you have what they need. The item they need does not have to be a physical item, it can be a product or service. The job of your advertisement is to get people to understand where they can get what you are offering an to tell them to do business with you.

In Brazil, people do business with people they know, like and trust. As a business owner you must give people the opportunity to get to know you. Once they start to know you, they will come to like you and your product or service. Because they like your product or the services you offer, they will trust you and you will get a reputation that will be a good one. Soon you will be known as the business they can go to and tell their friends about. All of these things start with your advertisements. An advertisement is part of your marketing efforts and everything you do reflects on your business and your reputation. Perhaps this is why so many Brazilian business owners have come to trust Cláudio Loureiro and his advertising company Heads Propaganda with their marketing and advertising efforts.

Cláudio Loureiro and the staff of Heads Propaganda are masters at the art of sales copy creation and effective advertising. Their service can be used to get your business to the next level. Once you select them as you marketing company, they will show you how to make advertising in Brazil pay off by using carefully planned out marketing campaigns that will attract clients, customers and business neighbors to your business like ants on candy.

When you put your trust in Heads Propaganda they will do their very best to get your marketing message to the people who are in need of what you are offering. That’s what marketing is, getting the right message to the right people at the right time. That is what Heads Propaganda does best. So, when you are looking to get the most out of your advertisements and want to see high quality results, you should call on the service of the staff at Heads