Heads Propaganda (most commonly known as Heads) is a Brazilian advertising agency focused on communication techniques and strong media relationships with client and staff. Founded in 1989, the company is the largest of its kind in the country and has four locations in Curitiba, Brasilia, Rio de Janeiro and Sao Paulo. It specializes in corporate ad campaigns addressing controversial subject matters such as the killing of marine life, climate control, and other areas of global concern (e.g. health issues, endangered species, etc.).
Heads founder and CEO Claudio Loureiro used his creative background to launch a business that not only filled a niche in Brazil’s advertising industry but offered the uniqueness and flair business clients seek in brand marketing. Loureiro studied law at the University Pontificia at Parana, but pursued a career in advertising, winning the Colunistas Award for Best Advertising Professional in 1997. He is also a renowned cinematographer and has been credited for convincing Wood Allen to film in Latin America (Rio de Janeiro). An avid supporter of social issues, Loureiro has held membership in the Young Presidents’ Organization (YPO), receiving the CRPcom Creation Award for social responsibility in 2013.
Heads has an extensive global client base to include 3M, Caixa, and Positivo Informatica. Currently, the company is involved in a global women’s empowerment campaign with UN Women and a multinational ad campaign for the Sea Shepherd Conservation Society. Additional projects underway include the Project at Rock Vein and a new line of promotional ads for Caixa. Agenciao Globo told that negotiations with global retailers and other non-profit organizations are also in progress.