Browse Category: Cosmetics Industry

Doe Deere and Lime Crime Success

Doe Deere is a Russian native. Despite that, she was reared thousands and thousands of miles away in New York, New York. She’s currently an extremely successful businesswoman who has a global fanbase. She’s both the founder and CEO (Chief Executive Officer) of a prominent brand that’s known as Lime Crime Cosmetics. Lime Crime Cosmetics is a Los Angeles, California-based company that specializes in makeup that’s both cruelty-free and vegan. Deere’s goal with Lime Crime Cosmetics is to make makeup that hides flaws in its users. It’s a lot more than just that, too, though. It’s also to make makeup products that encourage concepts such as self-expression and liberation.


Deere doesn’t consider beauty to be something that’s necessarily natural or something that appears the greatest. She considers it to be something that makes people feel 100 percent comfortable with who they are. That’s why she created her makeup brand all the way back in 2008.


Lime Crime Cosmetics has proven to be quite a sensation in the cosmetics realm. It focuses on cosmetic products that are vibrant, lively and intense. It has devoted enthusiasts located in all corners of the planet as well. Deere gave the company its name due to her strong passion for the color lime. She had always wanted to create makeup products that were so vibrant and noticeable that they should practically be “illegal,” too, hence the “crime” bit.


Lime Crime Cosmetics is a brand that has humble roots. Deere didn’t let those roots interfere with her big plans in any way, however. She’s a proponent of businesses that are run by females. She’s also a proponent of female entrepreneurship in general. The busy lady regularly talks about the importance of discovering a voice. She routinely discusses ambition and women as well. Deere often attends prominent events including Vegas Nay’s Stardust Tour and PHAMExpo. She genuinely enjoys giving guidance to other women who plan on starting businesses of their own. She also actively encourages them to reach out to her via popular social media platforms such as Instagram.


Deere’s cosmetic brand gives customers plentiful choices in diverse and striking makeup products. Shoppers can explore so many options. They can look for pop on nails in numerous colors. They can look for lipsticks, eyeliners and eyeshadows as well. Lime Crime Cosmetics offers highlighter palettes that give users complexions that appear markedly more radiant. These are extraordinarily popular items for the brand.


Doe Deere Builds Her Own Foundation for Lime Crime

Doe Deere has often been described by many of her fans as a free spirit. She has the ability to charm her way into the hearts of millions of girls that are looking for an alternative style of dress and cosmetics. She has basically presented herself as one of those people that represents their brand by wearing it. People do not have to wonder what these products will look like because Doe Deere will usually put on the new colors that she is trying to sell to customers.

Doe Deere has to ability to present her products in a unique way because she started from the ground up. She is an entrepreneur that started her business, and she had to work diligently to promote the brand herself. Lime Crime started as a small company and continued to grow. It was not an organization where Doe Deere would be pushed into an executive role after someone else had already did the groundwork. To the contrary, Doe Deere was the one that was laying the foundation for her own success, and she still believes in staying connected with customers now that she has reached a powerful executive position.

Doe Deere has gained most of her exposure in the cosmetics world by promoting her brand through social media. She has managed to acquire more than 1 million followers on Instagram. Doe Deere has also become the focus of many blogs and forums where her personality and her lively Lime Crime brand of cosmetics are discussed in great detail. Some people will try to throw shade on her name and the path that she has taken to promoting the brand, but Doe Deere takes all of this in stride. She stays positive about anything that may be spoken about her on the web because she knows that all publicity is essentially something that makes people curious about her brand and who she is.

Her branding skills are incredible. People that have had the chance to see what she is doing are amazed by all the different types of cosmetics that this company is producing. It has become one of the best brands for people that want something that is a little bit edgier than the make up and lipgloss that they have been using in the past. Many of the colors are very bright, and there are a plethora of women that take to social media with these different shades on. Women that wear the shades of lipstick give customers a glimpse of how the shades look.

Doe Deere is very likable, and she depends on this aspect of her personality to engage customers. Many women that buy her products are going to provide comments about the product and inform others about this brand. This is free marketing for Doe Deere and Lime Crime. Learn more:

Her ability to attract customers that promote the brand helps her save money. There is no need to pay for television ads when social media is all that she needs.