Doe Deere is a Russian native. Despite that, she was reared thousands and thousands of miles away in New York, New York. She’s currently an extremely successful businesswoman who has a global fanbase. She’s both the founder and CEO (Chief Executive Officer) of a prominent brand that’s known as Lime Crime Cosmetics. Lime Crime Cosmetics is a Los Angeles, California-based company that specializes in makeup that’s both cruelty-free and vegan. Deere’s goal with Lime Crime Cosmetics is to make makeup that hides flaws in its users. It’s a lot more than just that, too, though. It’s also to make makeup products that encourage concepts such as self-expression and liberation.
Deere doesn’t consider beauty to be something that’s necessarily natural or something that appears the greatest. She considers it to be something that makes people feel 100 percent comfortable with who they are. That’s why she created her makeup brand all the way back in 2008.
Lime Crime Cosmetics has proven to be quite a sensation in the cosmetics realm. It focuses on cosmetic products that are vibrant, lively and intense. It has devoted enthusiasts located in all corners of the planet as well. Deere gave the company its name due to her strong passion for the color lime. She had always wanted to create makeup products that were so vibrant and noticeable that they should practically be “illegal,” too, hence the “crime” bit.
Lime Crime Cosmetics is a brand that has humble roots. Deere didn’t let those roots interfere with her big plans in any way, however. She’s a proponent of businesses that are run by females. She’s also a proponent of female entrepreneurship in general. The busy lady regularly talks about the importance of discovering a voice. She routinely discusses ambition and women as well. Deere often attends prominent events including Vegas Nay’s Stardust Tour and PHAMExpo. She genuinely enjoys giving guidance to other women who plan on starting businesses of their own. She also actively encourages them to reach out to her via popular social media platforms such as Instagram.
Deere’s cosmetic brand gives customers plentiful choices in diverse and striking makeup products. Shoppers can explore so many options. They can look for pop on nails in numerous colors. They can look for lipsticks, eyeliners and eyeshadows as well. Lime Crime Cosmetics offers highlighter palettes that give users complexions that appear markedly more radiant. These are extraordinarily popular items for the brand.