Ken Goodrich, owner of Goettl Air Conditioning has spent a career in purchasing companies that are in failure mode and reviving them into profitable entities. His sharp eye and ability to see what will work have been his claim to fame in that endeavor.
When he purchased Goettl Air Conditioning in 2013 the company was in a state of total disarray. It was certainly a far cry from its original inception in 1932 when brothers Adam and Gust Goettl started the company. They introduced refrigerated air conditioning and evaporative cooling to the desert communities in the Southwest and changed the lives of the people there forever to the good of all.
There have been several different owners of the company over the years, but for the most part the Goettl tradition of great customer service and fair pricing remained and several generations of families remained loyal and true to the cause. In the late nineties, however Goettl was purchased by a large national management firm who worried more about counting the money as opposed to taking care of clients.
Customer service almost came to a standstill and employees became very frustrated because the backing was not there to handle customer service properly. When Goodrich took over he also discovered the presence of a lawsuit pending because of previous shady business practices.
Goodrich got right to work by initiating a 100 percent satisfaction guarantee good for all sales, parts, service, installations and anything else handled by Goettl. Then he started scheduling meetings with customers and employees to find out what was really going on. After a while both customers and employees bought into the plan of reinstitution of excellent customer service and the employees could quit worrying about their future with the company.
According to BizJournals, the one decision Goodrich made that expedited the return of the company to profitability was the acquisition of Walton’s Heating and Air in Southern California. Goettl was located in Phoenix, Tucson and Las Vegas and the California location opened up an entire brand new market. For more details visit Crunchbase.
Goettl had always worked in the residential market and Walton’s had primarily been in the commercial HVAC market. By combining the two both markets expanded for the company in a very natural way.
Todd Longbrake, former owner of Walton’s was kept on and given the Company Sales Manager position as well as field supervisor. Longbrake said that he had expanded his company as much as possible but it was time for new ideas. The joining of the two disciplines was just what was needed. You can visit their Facebook page.
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