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A Brief Overview of Fabletics and How It’s Taking on Amazon

Fabletics is a company that has dedicated itself to offering a high-quality gym, athletics and yoga wears for women. The company, which was co-founded Kate Hudson, has a goal of making women sexy. When it comes to high quality, most of the athletic wears are pricey, and many people cannot afford them. Fabletics products are of quality, but they have strived to offer them at affordable rates and in a convenient online shop. They offer a broad range of goods such as hoodies, tees, tops, sports bras and many others. The company has achieved a competitive advantage over competitors because of their twenty-four-hour customer service through an online shopping platform which is secure and friendly.


Getting Started With Fabletics


There is a short quiz that is offered at their platform to new users on lifestyles, and it just takes a few minutes. The aim of the question is to help the company’s stylists who are dedicated to knowing your taste on various items so that they can choose items for you based on how you answered the questions. Once you create an account, you can pick the items of your interest every month and complete the purchase effortlessly. However, you can also skip this when you do not feel like buying anything that month. Another option of becoming a VIP member is whereby you will be receiving the items on a monthly basis, but you will be offered a discount. Signing up on their website is free, and so it is easy to get started.


Fabletics Taking on Amazon


Amazon controls 20% of the online market in the fashion niche making it difficult for new entrants to penetrate. However, Kate Hudson has gone against the odds achieving a business growth of $250 million in just a period of three years. Fabletics has established a large online customer base within a short period using a subscription mechanism and selling their products directly to the customers. The trick perhaps is that Fabletics provides products that motivate their customers thus pushing them a little further than their limits. Another powerful tool is the convenience of online shopping coupled with a membership plan making them unique and reliable.


In the past, many brands which were of high quality were pricey. Today, for a new company to carve a niche in the competitive market and hard economic times it has to come up with a different strategy so as to achieve success. Some of the factors that a brand should look into are customer experience, fashionable design, and brand recognition among others so that they can cater for the current clients.


The company is expanding rapidly and has plans of establishing itself in various locations and opening more stores apart from the ones in California, Florida, Illinois and Hawaii. This shows that their strategy is working and paying as well. Fabletics believes their dedication towards making their customers happy and getting what they what is what has made them successful in a business that is highly competitive.

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