Lori Senecal is a leading expert in how companies can use Facebook to advertise to its constantly growing crowd to help boost customer sales. According to studies shown and the data released by Facebook about 90% of Facebook users are now using Facebook on mobile devices. Lori Senecal has taken interest in such statistics and is developing strategies to help companies effectively advertise on Facebook. Senecal’s plan work for everything from the smallest businesses that are run by just a few individuals to a large corporation. It’s key for advertisers to understand their own company and how things work out to be able to determine how they will use Facebook as an advertising platform.
Lori Senecal also believes that it’s vital for people to be able to really connect with what they are seeing on Facebook as well. For example, using vivid colors is likely to attract more attention and to create an experience where the brand values match with what real people think and what they are able to relate to. The more vivid and relatable the ad is to everyday lives of people around you the more likely the person is to be able to relate to what is happening. Lori Senecal can offer great advice to anyone as she is the Global CEO at Crispin Porter + Bogusky which is a corporation with 10 international offices that she has been helping grow for years as she focuses on their global strategy and growing the business. According to Adage, Lori Senecal has helped grow her team to well over 900 workers and has been picked as one of the Advertising Age’s “Women to Watch” and in 2013 she was honored at the ANWY Game Changer Awards with a Quantum Leap award for leadership and innovation. Lori alumni of McGill University where she received a Bachelor of Commerce in Marketing & Finance.
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