The LimeCrime Cosmetic line was founded in October of 2008 shortly before Halloween. Doe Deere is the founder of the LimeCrime line and she created her make up out of a need for colorful products. Originally Doe Deere was focused on fashion design. She set up an online Ebay store to showcase her designs and when she wanted to accessorize her models with fun make up she realized there were no options that she felt were bold and colorful enough to meet her standards. Embracing her entrepreneurial spirit, Doe Deere decided to launch her own cosmetic line.
Lime Crime cosmetics were created by Doe Deere and holds true to many things she personally believes in. Doe wanted to establish a colorful line of make-up and hair color that would help people feel unique and beautiful. She was hoping each customer would embrace their inner unicorn and let their unique individuality shine. Doe also loves animals and wanted to create a brand that would be cruely free and vegan. LimeCrime is proudly certified by both PETA and Leaping Bunny. The Leaping Bunny standard in internationally recognized as a cruelty free product that partners with animal protection groups in both Europe and Canada. Leaping Bunny requires strict background checks to ensure that products are never tested on animals.
PETA is short for People for the Ethical Treatment of Animals and they have also certified the Lime Crime line as cruelty free and vegan. PETA is one of the most widely recognized organizations that support the proper treatment of animals and they are strongly dedicated to stopping and preventing animal abuse within the United States. Having certifications by both PETA and Leaping Bunny is quite an honor.
Customers can purchase Lime Crime products with the confidence that their money does not go towards animal testing of any type. The Limecrime line features lipsticks, color pallets and an extensive line of fun unicorn hair colored hair dye. These dyes are for short term and long term use and are safe for all types of hair. In addition to an extensive make up selection Lime crime also has a bold and beautiful nail line for customers to finish off their unique looks with.