Browse Category: Advertising

NewsWatch TV Helps Businesses Succeed

Early Monday mornings, on national cable and local television, NewsWatch TV’s television show airs. Anyone interested in news about celebrities, technology, politics, and more can watch interesting segments on the show. NewsWatch TV’s production staff and crew do more than providing informational content via a news program. NewsWatch TV also delves into promotional and marketing strategies for private clients.

The promotional side of NewsWatch TV can assist companies with reaching consumers. Several clients report positive reviews for affiliating with NewsWatch TV. The positive reviews derive from, not surprisingly, from business achievements.

Look at the example of Contour. Contour produced an ergonomic workstation capable of improving office environments. Creating the “ultimate workstation” isn’t enough. Solid sales figures must follow the development. Contour worked with NewsWatch TV to promote the super workstation. Sales spiked in the aftermath of the effective promotional strategy. In addition to delivering television reports to 200 U.S. markets, a massive online campaign drew in significant impressions. Nearly 698,000 online impressions drew attention to the Contour workstation.

Contour isn’t alone in its positive results from working with NewsWatch TV. Avanca came up with the idea for the Ockel Sirius B pocket PC. An idea for a technological device stays an idea until it moves into the production phase. Avanca wanted to launch a crowdfunding campaign to raise $10,000 through IndieGoGo. NewsWatch TV worked with Avanca to raise the funds. At the end of the 30 days, the Indiegogo campaign closed out with more than $456,000 in money raised. Avanca certainly was pleased with earning around 2,939% more than originally sought.

NewsWatch TV keeps the public up to date on tech, apps, tradeshows, and more. NewsWatch TV reaches an incredible number of households. The figure rises upwards of 90 million households. Such figures reveal why other businesses wish to work with NewsWatch TV.


Academy of Art University’s and Avengers: Infinity War

Avengers: Infinity War was not only one of the most highly anticipated movies of 2018, but of the decade. The Marvel movie has more than a dozen interweaving and connecting storylines, bringing in viewers from different fandoms. It was not taken lightly by the creators, and clearly not by the fans since it made over $640 million dollars at the worldwide box office.


The Academy of Art University applauds its own alum Jan Philip Cramer, who is the head of animation at Digital Domain. Cramer supervised the animation in Avengers: Infinity War. In an interview with the Academy, Cramer admits, “These are moments you dream of.”


Cramer has been involved in several films; Avatar, X-Men: Days of Future Past, Deadpool, Independence Day:Resurgence, and Spider-Man: Homecoming. His career in VFX and animation made all this possible for Cramer. And still to come, Cramer has projects like Ant-Man and the Wasp and Captain Marvel lined up.


In 2004, Cramer earned his BFA from the School of Animation and Visual Effects at the Academy. Since then, he has also received Academy of Art University’s Emerging Artist Alumni Award (2011) and became a member of the Academy of Motion Picture Arts and Sciences (2017).


Cramer is grateful for his time at the Academy saying it gave him a “well-rounded perspective on art, not just visual effects”. He also praises his mentors at Academy of Art University and credits them. Cramer notes that they helped shape his career path and offered him advice and guidance.



Academy alumni are no strangers to the film and production industry as they often take part on such projects. In 2017, over 50 alumni were involved in creating and producing films that received Golden Globes and Oscar nominations. The alumni were actually recognized for their leadership roles in these projects.


The School of Animation & Visual Effects and Motion Pictures & Television prepared students at Academy fore roles like Lead Graphic Designer and Supervising Animator, among many others. The Academy of Arts University sees many of its alumni work on nominated films.

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Lori Senecal Leads by Example in a Competitive World

Lori Senecal, among the many hats she wears, is the global CEO at Crispin Porter and Bogusky. She, like many successful entrepreneurs and professionals, can attribute her success to early childhood life. It was her other siblings, and their success, that inspired her to go on and achieve in her own right. However, success did not come without a ton of hard work.

Senecal graduated from college and earned a degree in sales and marketing. From that point, she turned everything she touched into a success. She possesses the talent to lift companies and organizations to a higher plateau, almost overnight. She is also highly skilled at bringing out the very best in people. This is always an indication of true leadership.

Senecal utilized her innovation talents to launch TAG Ideation in 2003. She has always displayed high expertise in being able to work with multinational accounts. Several of these multinational brands include Nabisco, Molson, and Staples. She also has a gift for analyzing big data. Big corporations thrive on big data. Anyone with a mastery over big data can write their own destiny.

From October 2005 through 2008, she served as DDB for Worldwide Communications Group Inc., as their Chief Marketing Officer. She was later promoted to head up the entire marketing and sales division. Her expertise also helped her obtain the position of Chief Executive Office, President and a partner at Kirshenbaum Bond and Partners. Check out media post to know more.

During 2014 and 2015, MDC Partners employed Senecal where she served as both the CEO and Director. Her multiple achievements are nothing short of impressive, and there are more to mention. She is also a current member and director of the Ad Council Board. In 2014, the advertising world deemed her the woman to watch.

These are all great accomplishments, but it is her ability to quickly grow companies that allows her to stand head and shoulders above the rest. She is definitely a role model for anyone who wants to understand what excellence can accomplish. Education also plays a critical role. Senecal is the perfect example of what happens when leadership, knowledge, and leadership all meet at the crossroads. She is a professional who will always move up. You can follow her on Twitter

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The Departure Of Lori Senecal Is Creating Ripples

The UK chief of CP+B, Richard Pinder, will be departing the agency. This is a big blow to the agency which is still reeling after the announcement of the departure of Lori Senecal.

This decision of Richard Pinder to exit Crispin, Porter + Bogusky is considered to be the latest in a long series of high profile departures that are happening at this creative agency.

During the past three years, Richard Pinder was at the MDC-owned shop. He was leading the UK as well as the International division from here.

He says that he has loved working in the agency along with his incredible team. But now he would like to be an entrepreneur. He feels that this is the right time to do that and hence he is going to leave the agency that he loves so much.

Before joining CP+B, Richard Pinder had co-founded The House Worldwide. This was a completely new initiative for global networks. It was working with well-known global brands that included Levis, Lenovo, besides Argos as well as Laurent Perrier. It was bought by CP+B eventually.

Richard Pinder had spent nearly a decade at Publicis before he joined CP+B. During that time he worked mainly within Leo Burnett. Later on, he became the chief operating officer for this advertising group.

Due to these reasons, the imminent exit of Richard Pinder is going to create a lot of turbulence at the London office of CP+B. This is also due to the fact that Dave Buonaguidi, its Chief Creative Officer, is also going to leave this agency within this month as he has already handed in his notice early this year.

Dave Buonaguidi disclosed that he is planning to set up a new consultancy named UNLtd-Inc. This will be along with the Director of Operations, Arjun Singh, as he will also be leaving the agency and making another role vacant.

The agency has not named any replacements for Dave Buonaguidi, Arjun Singh or even Senecal. The global chief executive of the agency, Lori Senecal had already announced that she would be leaving this agency by 2017 end. Follow her on Twitter.

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