Browse Category: Advertising

Lori Senecal Leads by Example in a Competitive World

Lori Senecal, among the many hats she wears, is the global CEO at Crispin Porter and Bogusky. She, like many successful entrepreneurs and professionals, can attribute her success to early childhood life. It was her other siblings, and their success, that inspired her to go on and achieve in her own right. However, success did not come without a ton of hard work.

Senecal graduated from college and earned a degree in sales and marketing. From that point, she turned everything she touched into a success. She possesses the talent to lift companies and organizations to a higher plateau, almost overnight. She is also highly skilled at bringing out the very best in people. This is always an indication of true leadership.

Senecal utilized her innovation talents to launch TAG Ideation in 2003. She has always displayed high expertise in being able to work with multinational accounts. Several of these multinational brands include Nabisco, Molson, and Staples. She also has a gift for analyzing big data. Big corporations thrive on big data. Anyone with a mastery over big data can write their own destiny.

From October 2005 through 2008, she served as DDB for Worldwide Communications Group Inc., as their Chief Marketing Officer. She was later promoted to head up the entire marketing and sales division. Her expertise also helped her obtain the position of Chief Executive Office, President and a partner at Kirshenbaum Bond and Partners. Check out media post to know more.

During 2014 and 2015, MDC Partners employed Senecal where she served as both the CEO and Director. Her multiple achievements are nothing short of impressive, and there are more to mention. She is also a current member and director of the Ad Council Board. In 2014, the advertising world deemed her the woman to watch.

These are all great accomplishments, but it is her ability to quickly grow companies that allows her to stand head and shoulders above the rest. She is definitely a role model for anyone who wants to understand what excellence can accomplish. Education also plays a critical role. Senecal is the perfect example of what happens when leadership, knowledge, and leadership all meet at the crossroads. She is a professional who will always move up. You can follow her on Twitter

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The Departure Of Lori Senecal Is Creating Ripples

The UK chief of CP+B, Richard Pinder, will be departing the agency. This is a big blow to the agency which is still reeling after the announcement of the departure of Lori Senecal.

This decision of Richard Pinder to exit Crispin, Porter + Bogusky is considered to be the latest in a long series of high profile departures that are happening at this creative agency.

During the past three years, Richard Pinder was at the MDC-owned shop. He was leading the UK as well as the International division from here.

He says that he has loved working in the agency along with his incredible team. But now he would like to be an entrepreneur. He feels that this is the right time to do that and hence he is going to leave the agency that he loves so much.

Before joining CP+B, Richard Pinder had co-founded The House Worldwide. This was a completely new initiative for global networks. It was working with well-known global brands that included Levis, Lenovo, besides Argos as well as Laurent Perrier. It was bought by CP+B eventually.

Richard Pinder had spent nearly a decade at Publicis before he joined CP+B. During that time he worked mainly within Leo Burnett. Later on, he became the chief operating officer for this advertising group.

Due to these reasons, the imminent exit of Richard Pinder is going to create a lot of turbulence at the London office of CP+B. This is also due to the fact that Dave Buonaguidi, its Chief Creative Officer, is also going to leave this agency within this month as he has already handed in his notice early this year.

Dave Buonaguidi disclosed that he is planning to set up a new consultancy named UNLtd-Inc. This will be along with the Director of Operations, Arjun Singh, as he will also be leaving the agency and making another role vacant.

The agency has not named any replacements for Dave Buonaguidi, Arjun Singh or even Senecal. The global chief executive of the agency, Lori Senecal had already announced that she would be leaving this agency by 2017 end. Follow her on Twitter.

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