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The Departure Of Lori Senecal Is Creating Ripples

The UK chief of CP+B, Richard Pinder, will be departing the agency. This is a big blow to the agency which is still reeling after the announcement of the departure of Lori Senecal.

This decision of Richard Pinder to exit Crispin, Porter + Bogusky is considered to be the latest in a long series of high profile departures that are happening at this creative agency.

During the past three years, Richard Pinder was at the MDC-owned shop. He was leading the UK as well as the International division from here.

He says that he has loved working in the agency along with his incredible team. But now he would like to be an entrepreneur. He feels that this is the right time to do that and hence he is going to leave the agency that he loves so much.

Before joining CP+B, Richard Pinder had co-founded The House Worldwide. This was a completely new initiative for global networks. It was working with well-known global brands that included Levis, Lenovo, besides Argos as well as Laurent Perrier. It was bought by CP+B eventually.

Richard Pinder had spent nearly a decade at Publicis before he joined CP+B. During that time he worked mainly within Leo Burnett. Later on, he became the chief operating officer for this advertising group.

Due to these reasons, the imminent exit of Richard Pinder is going to create a lot of turbulence at the London office of CP+B. This is also due to the fact that Dave Buonaguidi, its Chief Creative Officer, is also going to leave this agency within this month as he has already handed in his notice early this year.

Dave Buonaguidi disclosed that he is planning to set up a new consultancy named UNLtd-Inc. This will be along with the Director of Operations, Arjun Singh, as he will also be leaving the agency and making another role vacant.

The agency has not named any replacements for Dave Buonaguidi, Arjun Singh or even Senecal. The global chief executive of the agency, Lori Senecal had already announced that she would be leaving this agency by 2017 end. Follow her on Twitter.

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