How The OSI Group Is Adapting To A Changing Marketplace

The food industry like many other sectors is changing rapidly. As a new generation of consumers inches ever closer to increased buying power and influence in the marketplace companies that are in the business of supplying and processing food must find ways to adapt their offerings and business strategies to accommodate these changes. When companies fail to adapt quickly enough the consequences can be devastating. Take for instance the current situation that much of the physical retail market in the United States is finding itself in. Companies such as JC Penny’s and Macy’s that have long been market leaders in the world of physical retail are finding that they are struggling to compete with online competitors such as Amazon. Amazon appears to offer a high level of convenience, competitive prices and a frictionless purchasing process that makes it easy for the company to close sales with its consumers. While many people no doubt might have once felt that online shopping was a high risk business for retailers because of the uncertainty that is inherent in online shopping because consumers are not able to try on clothing or to see products in-person. Despite this however Amazon has figured out how to allow the advantages that are built into the online shopping process to overshadow the weaknesses of the online shopping process. This has made it a formidable competitor in its industry and companies that did not build up a strong online presence are struggling.

In the food processing and supplying business there are similar changes occurring in that consumers’ shopping habits are changing and consumers’ expectations of the food and beverage industry are changing quite a bit according to the industry publication that is known as Food Engineering Magazine. In 2016 Food Engineering Magazine compiled a list of exemplary businesses in the food and beverage industry. The Illinois-based company OSI Group which is led by Chief Executive Officer Sheldon Lanvin, was named number 66 out of 100 companies in its sector. Sheldon Lavin’s leadership at OSI Group has helped to propel the company into a new era of change that has seen the OSI Group expand into other countries and grow its assets. For instance in 2016 the company purchased a warehouse and plant in its home state of Illinois. Today the OSI Group continues to be one of the leading food processing companies in the United States. The company stands apart from its global competitors for its emphasis on quality.

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