Adam Goldenberg And The Importance of Avoiding Getting Caught Up With Trends
One of the most common ways that fashion retailers sell a lot is that they get caught up in trends. However, this is not always the necessary way for retailers to sell. Adam Goldenberg has another way to sell products. For one thing, he avoids sticking with trends or “pivoting” as he calls it. He is also trying to take the time to come up with his own trends for his company JustFab. One thing that makes JustFab so successful as a company is that they pretty much offer their own products on YouTube. While many retailers sell other products from other companies, JustFab is one of the retailers that sell their own products.
Adam Goldenberg not only tries to provide unique products, but also looks at the data in order to determine what sells and what doesn’t. The products that sell the most have a longer shelf life than other products. However, he takes the time to make sure that the products that are not selling as well are going to make it out of the store. For instance, he offers items on clearance. Adam makes sure that even the weakest product is able to sell.
While Adam Goldenberg maintains that many companies focus too much on the marketing aspects of business, he does understand that marketing is important for selling. For one thing, he understands that if no one knows about the company or the product, they are not as likely to pay for the product as opposed to a product that is heavily marketed. Therefore, Adam Goldenberg makes sure that the business is run in a balanced manner so that every one of the products when it comes to fashion is sold.
JustFab has made sure that it provides the customers with a unique experience. They not only work with the products that they offer, but also deal with the business model on digitalexperience.nrf.com. Customers are given a chance to enjoy the products that are offered by JustFab not buy paying for the products but for the subscription service.